The Great Panhandle Of Texas Illustrated

THE AMERICAN-CANADIAN LAND CO

Publication: Loving Printing Co, n d (ca 1910), Amarillo

First edition. 5" x 6 1/2" mailing envelope complete with printed lines for easy addressing and mailing, unfolds to provide twelve accordion-style sections each one measuring approximately 5" x 6." This promotional brochure was issued by the American-Canadian Land Company to facilitate the sale of its properties in Potter County. It describes the soil as “a dark chocolate loam…two to eight feet in depth with a clay sub-soil” that it is most productive for crop raising. Reputedly, water can be obtained at a depth of 30 to 300 feet and is “everlasting.” It goes on to state that “these fine lands can be had at $17.50 to $25.00 per acre….” with value increasing rapidly. The twelve photographs and accompanying verbiage are designed to support that this is an agriculture Eden. There are images showing wheat harvests, a corn field with plants above a man’s head, hogs fattening on alfalfa, a field of giant watermelons ready for harvest, etc. The most interesting photograph is a street scene of one of the “principal business streets” of Amarillo. The streets appear to be dirt and shows only horse drawn vehicles. It describes it as a “thriving city” with a population of 14,000 boasting five railroads, an electric light plant, two telephone companies, a gas plant, city water works, churches, and a total of six schools and a business college. This fragile promotional piece is rare with WorldCat locating no copies. Light wear to the mailing envelope else a very good copy of a scarce item.

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