Publication: Privately printed, 1937, N P
First edition. 10" x 9" pictorial wrappers, n. p. (24 pp. including covers), illustrated throughout in black & white from interior and exterior photographs of the 1937 line of De Soto automobiles. Also shown are the De Soto assembly line, chassis cutaways, engine, safety features ("every inch is steel"), seating, cushioned ride, handling, ventilation, gasoline economy, etc. The 7-passenger sedan has $995.00 written in pencil above the picture, and the Touring Brougham with trunk has $955.00 written in pencil above the picture. Also pictured are the Touring Sedan, Coupe with rear luggage deck, the Convertible Sedan, and Convertible Coupe. Small corner crease to bottom corner, lightly rubbed along spine, agent's black & white stamp on front cover, else a very good copy.
Inventory Number: 41314