Publication: Published By The Studebaker Corporation, 1952, South Bend
First edition. Folio. 14" x 10 1/4" color pictorial wrappers, 76 pp., illustrated from photographs in black & white and color, portraits. First edition of this promotional souvenir for the Studebaker Centennial, released in conjunction with the acquisition of the Packard Motor Car Co. which would be named the Studebaker-Packard Co. for a time. The piece details the importance of the Studebaker Co. wagons and the development of the American West, the pioneering of electric vehicles with phone photograph showing the second Studebaker electric sold to Thomas Edison, and finally the manufacturing, design, and marketing of the latest models for 1953, the brilliant Raymond Loewy designed low-slung coupes. Studebaker was one of the few manufacturers who successfully made the transition from wagon maker to automobile manufacturer. Very good and well preserved copy.
Inventory Number: 48046