Publication: Visalia Stock Saddle Company, Inc, 1967, Castro Valley, California
First edition. 4to. 11" x 8 1/2" pictorial stiff wrappers. 69 pp., two-page center with glossy color illustrations of saddle blankets (the right page measures 11" x 4 1/4"; we can't tell whether this is how it was published or was later cut). profusely illustrated with black-and-white photographs and drawings of saddles, tack, and related gear. Three-fold 'Supplement to Catalog' laid-in; two multi-page price lists, laid-in, dated August 1967 & May 1969; 3 /12" x 5 1/2" publisher certificate laid-in (credit from $1.00 deposit for 'Centennial Catalog') Black & white illustrations throughout. The illustrated softcover catalog is in fine condition.
Note on the "Centennial" aspect: The company was founded in 1870, so true centennial materials often appear around 1970; this 1967 catalog is sometimes associated with pre-centennial promotions but is not the official centennial edition.
Inventory Number: 54407