Publication: The Shredded Wheat Company, 1914, Niagara Falls
First edition. 6-3/4" x 5" in colorful pictorial wrappers with the front wrapper showing an illustration of Niagara Falls and the rear wrapper showing "The Home of Shredded Wheat." 56 pp. Illustrations outlined in green. Information on Niagara Falls to include the rivers that flow into the Niagara River and form Niagara Falls; Luna Island and the Cave of the Winds; Porter’s Bluff; the Terrapin Rocks; the Three Sister Islands and Hermit’s Cascade; the falls; the Mecca of Thousands; harnessing the power of Niagara; etc. This is followed by the story of Shredded Wheat which includes information on the factory; its observatory, cleaning, cooking, drying, shredding and baking rooms; the company’s ovens; extensive employee benefits; etc. Four pages offering recipes and bright colorful photographs of the recipes. Black and white photographs throughout of both Niagara Falls and the Shredded Wheat Biscuit factory. Also included is a typed letter to Miss Lula M. Rice, Urbana, Ind. who has requested a complimentary copy of their new booklet. This letter was dictated by Mr. Slate. Included is the envelope addressed to "Miss Lula M. Rice." Light wear to head of spine else a fine copy. The envelope is intact but is lightly soiled especially at the top fold.
Inventory Number: 49363