The Effect. Look Inside For The Cause. Warner's Rust-Proof Corsets

Warner Brothers Corset Company, Bridgeport, Connecticut

Publication: Privately printed, 1910, NP

4" x 1-1/2" color pictorial wrapper. The front wrapper is of a well-dressed lady wearing one of Warner's Rust-Proof Corsets. 12pp. to include the wrappers. Illustrations. Most of the pages have an illustration of a young lady wearing a Warner's Rust-Proof Corset, the price, item numbers, colors from which to order and at the bottom of each illustrated page is a month from the calendar year beginning with July 1910 through December 1910. Explains how to take your corset off, how to put it on and how to put the lacings into the corsets. "In the late 19th century, Dr. Lucien Warner, a prominent physician gave up his Cortlandville, NY practice to begin a new career on the medical lecturing circuit, specializing in women’s health issues. Dr. Warner lectured about the harmful effects of the rigid steel-boned corsets of the time. After seeing how little influence his lectures had on women’s attitudes towards fashion, he returned to his New York home and began a more aggressive approach to fighting the ills caused by the corset. In 1873, he designed a corset that provided both the shape desired by women and the flexibility required to allow some movement and reduce injuries caused by previous designs. The next year, Lucien Warner and his brother Dr. Ira De Ver Warner gave up their medical practices and founded Warner Brothers Corset Manufacturers. The company had its downfall when the Jazz age and Flapper movement came into play. Women stopped caring about shapely figures and forgot about the corset and pantaloons." Tiny closed tear at the bottom fore-edge of front wrapper else very interesting and nice copy.