Publication: The University of Arizona Press, 2019, Tucson
First edition. 8vo. Boards, titles stamped in brown on the spine, xiii [blank], 215 [ pp.,acknowledgments, introduction, illustrated, maps, notes, archives, bibliography, index. A history of Mexican radio stations from Tijuana to Matamoros and the story of how they they coveted Spanish language listeners in the American Southwest. Historian Sonia Robles examines the transnational business practices of Mexican radio entrepreneurs between the Golden Age of radio and the early years of television history. Intersecting Mexican history and diaspora studies with communications studies, this book explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market. As new, unread copy in dust jacket.
Inventory Number: 46790