Publication: Ford Motor Company, 1956, Dearborn
8 1/4" x 10 1/2," folded in half horizontally. 8 pp., color illustrations. A bright, colorful brochure introducing "Ford's low-priced car in a choice of two new, bigger car sizes ... plus an all-new, longer, lower line of station wagons, the bigger, easier to enter, roomier than ever. Five brilliant new series to choose from ... 20 beautiful body styles." Illustrations and information on Ford's Custom, Custom 330, Fairlane, Fairlane 500, and Station Wagon Series. The Custom Series for '57 is over 16' long and with a 116" wheelbase; its Fairlane Series rides on a 118" wheelbase and is over 17' in length; the Fairlane 500 Series is over 17' in length yet only 4 2/3' high; the Station Wagon Series are, "longer and lower and have a new kind of wider, wrap-around liftgate and tailgate ... both open by a single latch release!" Information about why the new Ford, "rides more silent, solid and secure!" Offers information on various options to include Fordomatic drive, Selectaire conditioner, signal-seek radio, etc. Illustrations of the Fordor Sedan, the Tudor Sedan, the Club Victoria, the Town Sedan, the Fairlane 500 Unliner, the Fairlane 500 Town Victoria , the Fairlane 500 Club Sedan, 6-Passenger Country Sedan, Ranch Wagon, etc. Rear cover wrapper sunned at edge and with 1" closed tear to fold edge. Brochure very lightly soiled and with minor wear to the extremities. Very good.
Inventory Number: 39719