1912 Liggett & Myers Tobacco Company Advertising Brochure

Liggett & Myers Tobacco Company

Publication: Privately printed, 1912, NP

First edition. 4 1/2" x 2 7/8" in blue printed wrappers, stapled at spine. [24]pp including covers. This brochure is a 1912 Presidential Election booklet, filled with full-page beautiful color illustrations advertising the various products of Liggett & Myers Tobacco Company as well as offering pictures of and brief biographies for the two presidential candidates ... William Howard Taft and Woodrow Wilson. Color advertising for Star Plug, Fatima Cigarettes, Horse Shoe Chewing Tobacco, and Velvet Tobacco. In additional to the advertisements are charts showing electoral votes by state for President in 1912; electoral and popular vote by candidate for presidential elections from 1840; popular and electoral vote by state for president in 1903; names of governors by state along with salaries; charts showing the names, birth dates, birthplaces, homes when elected, vocations, number of terms served, etc.; a listing of members of the President's Cabinet; and a listing of pricing of Liggett & Myers products. George S. Myers and John Edmund Liggett created Liggett & Myers Co. in 1873. Until the early 20th century, Liggett & Myers was best known for its chewing, or plug, tobacco. In 1899, two years after the death of Mr. Liggett, the company was acquired by James Duke's American Tobacco Co., which came to be known as the "tobacco trust." In 1911, a year after Mr. Myers' death, the U.S. Supreme Court ordered the trust dissolved. L&M was one of four companies that emerged, along with R.J. Reynolds Tobacco Co., Lorillard Tobacco Co. and a new American Tobacco Co. The tobacco trust's various brands were divided among the new sibling companies. Small chip to top corner of front wrapper along with light wear to edges and spine. Very good.

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