Publication: Privately printed for the De Soto Division of Chrysler Corporation, 1952, Detroit
First edition. 18" x 12" color brochure, folds to 9" x 12 ," n. p. (8 pp. including covers), illustrated in color. Beautiful cover art of red colored De Soto Fire-Dome V-8 powered sedan with its 160 horse powered engine, which was introduced during this year. Also shown is the Famous Powermaster Six cylinder engine. Pictured in color are the four door sedan, club coupe, eight passenger sedan, Sportsman coupe, convertible, and the all-steel station wagon. The company promotes fluid torque drive, power steering, back-up lights, automatic electronic window controls, plus other refinements and extra value features. A listing of all specifications is provided including a picture of the De Soto factory in Detroit. A former owner must have been considering making a purchase of one of the vehicle styles as inked prices are listed next to each one. A few minor creases and inked prices, else a very good copy.
Inventory Number: 42188