For 1938 The Packard Eight, The Packard Six [Title Page]. The New Packard Eight For 1938 (Formerly Called The 120), The New Packard Six For 1938 (A Different Kind Of Six), Cars That Are Easy To Buy And Easy To Own Featuring Longer And Larger Size With Six-Passenger Capacity.... Riding Qualities Hitherto Unknown In Any Kind Of Spring Suspension.... Really Quiet All-Steel Bodies With All-Steel Tops.... Packard Identity Enhanced By Greater Big-Car Beauty.... Long Mechanical Life Made Even Longer Through New Designs In Engine And Chassis.... And A Host Of Other Improvements That Increase The Pleasure Of Packard Ownership

PACKARD MOTOR CAR COMPANY, DETROIT, MICHIGAN

Publication: Packard Motor Car Company, 1937, Detroit

First edition. 9" x 12" oblong, color pictorial stiff wrappers, n. p. [44 pp.], color photographic plates reproducing the car models, color tinted illustrations, color cutaway text diagrams throughout. Color-illustrated soft-covers, cover art of the grill of a 1938 Packard Eight, graduated thumb tabs at right for the different sections of Packard 8, Packard 6, and features. First edition of this uncommon original promotional catalogue for Packard Sixes and Packard Eights (120), when Packard was still the premier luxury automobile and the majority of their cars were the 120 and the Super Eight. Unfortunately, Packard chose this period of time to expand into the midsize passenger car market, and this would later tag them during and after World War II as something less exclusive than the building of the finest luxury cars in America. The Packard 120 and the Packard Six models were necessary to keep the company in business during the final years of the Great Depression. The 1938 Packard offered a full range of body styles from Coupe to Touring Limousine, introduced the column gear shift, and improved “Desert-Mountain” cooling system. A full-page color picture of the Packard factory and a full-page picture of the Packard Proving Grounds located at Utica, Michigan, a 504 acre tract . This is an impressive booklet by any standard as it completely details the inner and unseen workings of the Packard automobile. No copies located in Worldcat. Some delamination at the edges of the covers, a faint vertical crease, light wear to the over-sized page edges, else a very good copy.

Inventory Number: 42630Sold -- Contact us